There are many best practices in social media — we’ve picked 10 things that the top realtors (and realty experts) do to rock their own social media presence. We think you’ll benefit from seeing what these top-of-their-game professionals are doing right. Scroll down to view the complete list — congratulations to the Nimble First Annual list of The Top 50 Awesome Social Realtors.
- They take care with their personal brand. They shine through on all the channels, understanding that their personal brand is an integral part of their success.
On Twitter: @Christophechoo
Twitter description: Cast member on #HGTV #SellingLA #luxury #RealEstate & #Homes in the #BeverlyHills, #BelAir & #LosAngeles. Love travel, art & antiques.
They think before they act. Successful social communicators know what they want to accomplish. They have a strategy. Are you trying to generate new business? Establish yourself as a thought leader or influencer? Strategists know how much time social marketing will take, and plan for it as part of their day.
Name: Katie Lance
On Twitter: @katielance
Twitter description: CEO/Owner, Katie Lance Consulting – a social media consulting firm for real estate and tech companies. National speaker. IPhone addict.
Advice from Katie:
“Don’t be a broken record. No one wants to hear the same things over and over from your or your brand. This is where having a content strategy really comes into play. Take the time to brainstorm all of the different things you could talk about on your social channels and then make sure you have a nice balance day to day of content.”
They know their channels. Twitter is for conversation and relationship building. Facebook readers will turn off your feed if they feel you’re spamming them — you need to do something readers can participate in and engage with. Show something funny, or an article that will catch their eye.
Name: Stefan Swanepoel
On Twitter: @serengeti
Twitter description: Surviving Your Serengeti: 7 Skills to Master Business & Life – NYTimes / WSJ / USA Today bestseller by Stefan Swanepoel. (Quiz at http://www.whatanimalami.com )
They know their target audience. Are you directing your social outreach to other brokers — or more to potential buyers? Understand the audience you’re aiming at, so you don’t present a fragmented, confusing message.
Name: Tracy Weir
On Twitter: @tracyweir
Twitter description: Tracy Weir runs Eight11, a strategic marketing and technology real estate blog and consultancy. She loves to discover what’s new and think big!
“If you try to be everything to everyone, soon you’ll be nothing to nobody. For example, if you want to sell luxury property, go for it — and don’t worry about excluding prospective customers. People will still work with you if you’re qualified, no matter the type of property or neighborhood. Pick your niche, so you can spend your time, money and resources wisely within it.” ~ Tracy Weir
They share relevant content. Curation, generosity, and a spirit of helping.
Name: Chris Smith
On Twitter: @chris_smth
Twitter description: co founder of @CuraytorDotCom chief paper killer @dotloop co-host of #WaterCooler
They understand and use the right tools — whatever best delivers their message, adds to their audience, and plays to their message.
Name: Albie Vas
On Twitter: @AlbieVas
Twitter description: Realtor® I specialize in representing buyers and sellers. New homes, condos,High Rise, commercial Las Vegas. I love to Shop
They know it’s important to be consistent with interaction and engagement.
Name: Jay Thompson
On Twitter: @PhxREGuy
Twitter description: Director of Industry Outreach & Social Media for@Zillow. Living the urban life in Seattle. Road warrior. Heart attack survivor. My wife rocks!
They have a balance to their communications, not just selling.
Name: Lori Ballen
On Twitter: @ballengroup
Twitter description: Las Vegas Real Estate Team Owner, Author, Trainer, Business Woman. Keeping it real in an attempt to Open minds
They grow, learn, and adjust to stay on course.
Name: Sherry Chris
Twitter description: CEO of a Lifestyle Real Estate Brand with a focus on the next generation of brokers, agents and consumers. I am quite comfortable challenging the status quo.
On Twitter: @sherrychris
They think about what you want, not about how to make themselves look important. Both Twitter and Facebook are perfect places to share information that will help and encourage people.
Name: Ines Hegedus-Garcia
On Twitter: @ines
Twitter description: Architect • Realtor • Mojitos • Miamisms • not necessarily in that order