Coldwell Banker Real Estate has been recognized by three organizations for outstanding marketing, public relations, video and social media initiatives. In the last month, the Company has received a2014 Bronze Bulldog Award, seven Telly Awards and has been nominated for a Shorty Industry Award.
“Our marketing initiatives have focused on engaging with homebuyers and sellers on an emotional level to remind them that home is as much about a lifestyle investment as it is a financial one,” said Sean Blankenship, senior vice president, marketing for Coldwell Banker Real Estate LLC. “We are energized by the recognition we have received so far this year and challenge ourselves to continue to take Coldwell Banker marketing programs to the next level in 2014.”
The Company’s recognition began with the receipt of a 2014 Bronze Bulldog Media Relations Award for Excellence in Media and Publicity Campaigns for its campaign that defined trends between millennials and homebuying ─ most notably, “Buying a Home is the New Engagement Ring.” The campaign resulted in more than 320 media placements including USA Today
The Company also won awards at the 35th Annual Telly Awards for its videos, “The Coldwell Banker Brand Promise
” and “Life, Camera, Action Promo
.” “The Coldwell Banker Brand Promise” received two Silver Tellys for Employee Recruitment and Cinematography, three Bronze Tellys for Real Estate Online Video, Employee Communications and Franchise Promotional Branding. “Life, Camera, Action Promo” won two Bronze Tellys for Set Design and Copy Writing.
Most recently, the Coldwell Banker #HomeRocks campaign wasnominated as a finalist for the Best Social Integration
with a TV commercial in the 6th Annual Shorty Industry Awards. The #HomeRocks campaign built anticipation for the 2014 Coldwell Banker “Home Sweet Home
” TV commercial that debuted during the Grammys. As part of the campaign, Coldwell Banker Real Estate brought in more than 130,000 votes for the first-ever #HomeRocks Award
and hosted a “Twitter party” that super charged music fans, the real estate industry and the Coldwell Banker® network. The Shorty Industry Awards program honors the best of social media in producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram, and Vine. Winners will be announced on April 7, 2014, at a ceremony in New York City.